We were informed that their colour scheme is purple and gold, upon conducting our research; we discovered that the colour scheme has a distinct “royal” effect and are very common in Christian dresses. Designing a logo that portrays their “Fearless-ness” and Faith was very important.
During the logo sketching stage, we discovered that SHIELDS generally represents protection, ready to stand, resolve etc. which sits well with FEARLESSNESS. Settling on drawings to represent FAITH wasn’t an easy task; we ended up settling with DOVE, which is a symbol of the soul and Holy Spirit that portrays peace and purity. Combining the DOVE with OLIVE BRANCH represents NEW BEGININGS, which has its ties with Biblical story.
With several solid ideas down, we attempted to combine, removing elements that were unnecessary or simply didn't work. Adobe illustrator was used to develop the designs as it allows the logo to scale to any size without distorting/pixelating. The shield was coloured purple with a gold trim; this allowed the golden dove with olive branch to stand out.
While their musical aspect was absent from the design, we discovered that combining words with the symbol would give more meaning to the logo. Including FEARLESS PRAISERS with the logo meant that it’s easier to distinguish what they do. The words were stacked on top of each other and coloured purple, with gold line separating them.